By now most business owners understand that they need to be online to get the sales they want and that they need to participate in some sort of online marketing to get noticed in this medium, but online marketing isn't something you can learn one time and forget about. As Internet marketing consultants like Danny DeMichele are always telling clients, online marketing is dynamic and ever changing like many other things in life. So if you think you know the rules of Internet marketing because you learned the basics a few years ago you are probably not as knowledgeable as you think.

Many of the trade secrets that online marketers were using a few years ago have become outdated and some of them have been proven ineffective altogether. If you want to take advantage of the World Wide Web, then you must be current with all of the new advances in the field of online marketing that experts such as Danny DeMichele assist clients with. Blogs, for example, have become one of the leading sources of online traffic for business? web sites. Some companies create their own blogs, others post blogs on various popular sites, and others utilize social media resources to create a buzz about their new products in preexisting blog networks.

Even the oldest Internet marketing techniques such as search engine optimization are always changing. Danny DeMichele and other professional consultants in this field agree that some practices, such as stuffing SEO articles with so many keywords that they are bursting at the seams, are no longer the best way to search improve engine ranking. Now it is better to carefully choose keywords and place them strategically throughout a well written article.

Many other online marketing techniques are appearing and evolving in this industry, such as online reputation management, sponsored search listings, online media buying and social media marketing. Staying up-to-date with these methodologies and related technologies is the only way to stay on the top of your game.