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Hervin Balfour
The internet provides so many tools that network marketers
can use to increase their down lines. While the old methods
of giving out business cards and looking for prospects in
public places are still effective, doing it online has been
the most convenient option for the present breed of people
involved in network marketing. This is what they call
online prospecting.
Prospecting on the internet can be done in two ways -using
free traffic and paid traffic. Both are effective methods
and can be used together depending on your budget.
Generating free traffic involves organic search results,
blogging, article submission, forum posting, free press
release and viral marketing. Blogging is a hot trend today
and its more personalized approach makes it easy to attract
prospective customers. With a blog, you don't have to write
long articles and you can keep it updated on a regular
basis to keep your visitors coming back for fresh
information.
Submitting articles in several article directories is also
an ideal way. Make your articles short and interesting (one
page will do) and provide information related to the
product you are offering. Be sure to include your company's
name, website address within the article for easy searching
by your prospective customers.
It's best also that you link your web page with articles.
Remember that people are constantly searching for
information so go ahead and write something about your
opportunity and your write-up will be read by as much as a
thousand people in a month's time. Provide a link to your
opportunity by specifying the domain name with lead capture
page at the end of the article.
As for paid traffic, you have a choice between the pay per
click (PPC), paid banner advertising, CPA advertising, paid
press releases, sponsored reviews, co-registration lists.
It may also include outsourcing the traffic generation
method such as for instance the e-book.
Once you've gained some money, you can start using the paid
traffic scheme. For instance, you can opt for banner
advertising on other websites or blogs. Other options
include getting a third party service to provide content to
your blogs via pay per post or buying sponsored reviews for
blogs. I also have a technique for getting free
advertising! You can check that out in the featured product
section.
By utilizing both free and paid traffic, you will soon see
more visitors coming to your site. Once you have achieved
the traffic you desire, make sure to link them to your lead
capture pages that provide them with incentives such as a
free e-book or special report after registering their name
and email address. From there, you can follow up with
auto-response emails to pre-sell your business opportunity
to prospects some of whom may eventually become your
partners for the long term.
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