One practice that is not used as often as it should be is that of giving gifts in business. If you are overlooking this aspect of your business it is almost a given that you are missing sales and may also be losing clients that could be easily retained with simple gifts. We will share some ideas with you here that will help you, regardless whether you are looking for gifts for a boss, business associate, or a client.

If you are gifting someone who is associated with you in business then you definitely want to give them a gift that projects a professional image, not some gag gift from a place like Spencer's. You should do a little investigating to find out what the person likes and then buy them a gift suited to their personality but at the same time classy and dignified. Here are few suggestions for the business person.

Business books, books on management, and similar themes

A high quality designer briefcase or handbag

Original artwork that would go well in their office or home

Desktop items

Gourmet gift baskets

Watches are always an appropriate gift

This is just a list to get you started; if the person is a golfer then by all means something golf related would certainly be appropriate.

Now, lets move on to client appreciation. This is an area that most businesses are sorely lacking in. What you need to realize is that for the cost of a simple gift you may be able to retain clients that are worth thousands of dollars to you business and keep them from going elsewhere. You derive your livelihood from your clients so doesn't it make sense to keep them happy? The thing to remember when choosing the gifts is to put some thought into it and try to personalize them as much as possible.

If you buy a gift for a client that is something that you know they have an interest in they will be impressed that you remembered. On the other hand if you buy something that they are totally uninterested in or even dislike, then it can backfire on you. It would be unwise on your part if you end up giving a tennis racquet to a regular client who has no interest, whatsoever, in tennis.

Giving a gift that is somewhat personalized shouldn't be that difficult, if you have dealt with a client for some time you should know about the likes and dislikes. Just take the time to write notes about your clients so that you will have the information when you need it.