If everybody knows that article marketing, (the writing and submitting of articles to article repositories), is a sure fire winner for an online business then how come hardly anybody is doing it? Or is it more likely they are just not doing it right?

Article marketing is not just about knocking out a few articles and waiting for the cash to come rolling in. Like everything else it takes planning and dedication.

Do not try to monetize your site with Adsense or affiliate programs. Until you have your site set up and are receiving a nice flow of traffic nothing you will not make any money no matter how many E-Books and software packages you buy. Like most people running an online business and also keep up to date with the latest happenings. As you read delete the junk and file the good. So let's just recap. You have your website all set up, your list building forms/splash pages are in place and your auto responder is set up with a list of trust building information messages for your prospective clients. There are few people who can run these effectively. What normally happens is that everything works great starting out because there are few people to deal with and their questions can be answered promptly. Once your list grows you will find that all you are doing is answering questions in the forum and woe betides you if you are a little late in getting back to people. Folk are generally impatient and selfish and it can create bad feeling. If you have like minded, trustworthy friends who can act as moderators this is definitely worth doing.

TIP: Use forums as a means of getting prospective clients to your site by participating in the discussions and displaying your bio box. This will also build you up as an authority on your subject. There are free ebooks around with niche forum lists. The latest craze for joint ventures resulting in free PLR and other giveaways is taking over our lives. It is possible to be subscribed to dozens and dozens of differing lists.

TIP: Have no compunction in removing yourself from these lists otherwise the incessant "buy now" emails will either drive you crazy or make you poor. There are very few of these freebies that are even worth a minute of your time and it is not uncommon for the download links to result in 404 error pages. Once your website is set up and ready to receive visitors now is the time to start writing and submitting your articles. You will definitely have been bombarded with emails for PLR software and membership clubs promising you thousands of unique articles which take no effort at all.

TIP: Don't become obsessed with being listed in Google and making money with Adsense. Google can take months to index your pages and Adsense is just one way of earning your living. So why is article marketing being hailed as THE way to build your online business? Consider this flow of events:

* An author submits their article to an article directory.

* The article is approved and published by the article directory.

* The article is now visible for everyone, (and the search engines), to see.

* The article can be used on websites or in publications as long as the author’s resource box is left intact. This can result in many thousands of article views and if the article is posted on other web sites it is now producing those all important one way anchor text links back to your site that Google loves so much.

Try using an Article Submission service. A good one almost, but not quite, submits and forgets. Note these article submission services are not all created equal and it can be trial and error to find a reliable and cost effective service unless you know someone who is already using one. There is article submitting software available ranging from free to around $400. They all have to be set up firstly so try the free or very low cost ones first to get a feel for what you are doing.