Business tends to slow down during certain times of year. If you are experiencing one of those "slumps", it's a good time to take a look at your marketing materials and *freshen* them up a bit to insure that they are doing their job.
1. Change out your f*ree information product/special report.
Have you been offering the same f*ree "taste" (special report, e-course, audio tips) of your services since Day 1? If so, it may be time to change things up a bit: if you had a special report, produce an e-course or audio tips.
This is a great way to let your prospects know that you have a lot to offer (your clients already know this!). You can also offer the new giveaway to your existing newsletter subscribers as a *gift* for their completing a survey for you.
2. Spice up your email signature/resource box.
Take this time to tweak your email signature and resource box. You want your email signature and resource box to include a compelling call to action.
In a few sentences, you want to inspire your readers to visit your website, sign up for your e-course, opt in to your ezine/tipzine or otherwise learn about you.
3. Obtain/Add new testimonials to your materials.
Have you had some client successes since the last time you updated your testimonials? Ask current and past clients for a testimonial that you can use -- remind them that they will receive publicity by being on your website or in your materials.
If you have some clients who would like to give you a testimonial, but don't know what to write, offer to draft it for them and they can review/edit. Most clients will happily take you up on this and it allows you to focus the testimonial on RESULTS, not just warm fuzzies ("Jane is such a great person and I love working with her" is a warm fuzzy; whereas "Working with Jane has resulted in a 30% increase in my ezine subscribers" is a RESULT).
Updating your marketing materials gives you the chance to keep things fresh. I've found that taking a step back every so often gives me a fresh set of eyes. I don't change much, but it's nice to tweak something here or there and see what happens. After all, marketing is all about testing. :-)
