Online marketing affects online transactions. Online and offline marketing are not two different things. They complement each other. Some business owners think online and offline commerce exist in two different worlds. But the truth is they don't. Even if they have different ways of attracting customers and making sales, in the end they work for the common goal.

Researches show the direct connection between online and offline marketing. Online advertising and marketing directly affects customers? decision to purchase a product. Businesses, then, that ignore online marketing are missing a lot in terms of generating sales. Online marketing helps build a business? name.

How can online marketing affect customers? offline decisions? With the proliferation of the internet today, most customers have access to it. Before deciding to purchase a particular product or avail of a service, they will first research about the products and services. They do the research online.

Online customer reviews have direct impact on potential customers reading them. The more positive reviews a product has, the more it will be patronized by customers. A customer will decide to spend on a product or a service that is ranked high by satisfied customers. Online marketing, therefore, affects the decision of the customer.

comScore and the Kelsey Group has conducted a research study about the effect of online advertising in offline transactions. The study focused on seven categories including restaurant, hotels, travel, automotive, home, medical and legal. The result of the study has shown that a large percentage of the respondents confirmed that online marketing affects their purchase decisions. The result is most evident in hotel and restaurant respondents.

A business name established online builds the credibility of the products and services. If more people talk about the products and services online, customers will become familiar about them and will most likely choose them over other products and services. The internet is a powerful referrer. It can send a large number of customers to a business.

Even if the products and services are offered offline, online marketing is still worth it. Customers may not purchase via the internet but their decision to purchase will be affected by online marketing and advertising. The internet is the best venue to promote products and services. By making a product popular online, the chance for it to generate sales is maximized. For business owners, don't underestimate the importance of online marketing in offline transactions.