This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market.
Here are 5 easy ways for getting and staying hot in your market:
1. Be recognized...
Start showing up - in-person and/or virtually - at events that are offered for your target market. Throw your own events. Be seen on discussion lists and popular blogs where your target market hangs out. Join the conversation, offer your valuable insights and comments, ask good questions and give good answers. Joint venture with your colleagues and double your efforts with half the work. Join associations made up of your peers and volunteer to be on a committee or head up a project. There are loads of ways to build your recognition in your market. Pick a couple and start doing them NOW.
2. Be open to offering other's products...
If you've hit a creative low point, there's always the option of offering someone else's product to your list. It's still new and fresh material to them and a new offer for you to make. Make a list of five of your colleagues who each have a product offering that complements what it is that you do and start building a relationship with them now (if you don't have one already), so when you want to offer thier product, they've gotten to know you and your business a bit so they may be more willing to say yes to that kind of strategic alliance.
3. Be more 'servicable'...
Take a fresh look at your service offerings. Write down what they look like currently on one sheet of paper, including all the features and benefits. One a separate sheet of paper, write down how you'd like your services to look, including all the features and benefits. You might be surprised to find a real difference. Based on what you discover, consider repackaging your current offerings in a way that better suits you and your clients.
4. Be trendy...
Enter the conversation already going on in your client's mind to spark new ideas. What are they reading, seeing on TV, involved in right now in their world? What current event or newsy item or popular TV show can you tie into your sales copy for your offerings that will keep it fresh and make stand out in an already crowded marketplace?
5. Be occasion-oriented
Tie a promotion into a holiday or special occasion. There's hardly a week that goes by these days that doesn't have some sort of celebration attached to it. Or you could make up your own. For example, January (New Year's) and September (Back-to-School) are great months for launching new products, programs, or services that allow the client to do, be and have better.
If you want to keep your clients and customers, keep them interested. Always be offering them something new, either in the way of a new product, program or services tailored to their wants or by tweaking your current offerings to keep them fresh and make them stand out in an already crowded marketplace.
