When it came to searching information or researching, people traditionally turned to newspapers, magazines, journals & periodicals. The information so generated was very geologically restricted. Today with the growth and advancement of the World Wide Web, people with just a click away can access information from every corner of the globe any time any where.

People are more competitive and in order to stay ahead of the race, one need's to be well informed and knowledge rich. Search engines came into existence not so long ago to serve the noble cause. The most popular search engines are Google, yahoo & msn. Search engines are being used by millions of people every moment world wide. They search for various types of information, products & services.

Search engines established a new media for marketing and promotion, known as ?internet marketing?. Today internet marketing plays a vital role, as it has become part and parcel of a marketing strategy of any business organization.

Search engines started building huge and competitive database consisting of millions of web pages for the same product or business or information. A general practice is that people tend to visit only the pages which appear in the top 10 searched results of any keyword. It became essential to have a strategy to achieve the above. Hence resulting, a new strategy called Search Engine Optimization.

SEO ensures a website to be both user and search engine friendly. It helps in placing the website with a higher ranking, facilitating a larger turn over of visitors and potential customers. In addition the main goal of the search engine optimization is to enhance the competitive edge of the website there by, serving as the best promotional advertising strategy in the internet marketing space.