Article submission software was not in existence when article marketing first emerged as a website promotion strategy some years ago. Today, webmasters or affiliates who are using article marketing simply cannot resist the temptation of using such a tool. They are efficient and effective, often earning back returns that have paid for the cost of these tools many times over. What is article marketing and how does article submission software complement it?

Article submission or marketing is an age old technique used to drive traffic. Authors write and submit articles to achieve different goals and objectives. The most common is writing a summarized version of their web page offering handy tips to their readers. Their hope is that the reader would find the article interesting and follow the links either in the articles or author resource box to their websites. Affiliates write as a form of direct marketing, explaining product benefits very often in a problem-solution format before guiding the reader to an affiliate program link hidden within the article. Others write to invite readers to sign up for their newsletters to establish contact and communication.

There are many benefits in writing articles for building traffic with or without the help of article submission software.

1. Establish your credibility

You can establish yourself as an expert in your topic. This builds trust with your readers. When they read your article, it is the best chance for you to communicate with them.

2. Professional Presentation

Secondly, it looks professional. Compared to sending emails which people tend to delete and discard as spam, an article is professional. People find confident in taking the article content seriously and as a rich source of information since articles are often reviewed and edited by article directories.

3. Circulation and Distribution

An excellent article gets circulated around to other webmasters and main article distribution channels where your article gets published. This means greater exposure, more traffic and sales and sign ups for you.

4. Search Engine Ranking

An optimized article ranks well in the search engines and draw targeted traffic for your keywords. You will receive a backlink from each article that is accepted and published by the article directories. Your website's link popularity and ranking would then improve.

Article marketing as you can see is so powerful. Unfortunately, it has its limitations when you submit articles without using article submission software. Submission to article directories takes time. The user interface of each article directory varies and an article has to be formatted differently to suit each article directory. And we are talking about mass article submission to hundreds of article directories for maximum exposure. Obviously, your patience is tested when you have to repeat the process all over again each time you write a new article.

Software developers in their ingenuity came up with article submission software to carry out this tedious task of submitting articles to hundreds of article directories for publishing. Most come packed with hundreds of compatible directories and powerful features for article formatting and modification. Submitting articles has never been so easy before.

Visit my blog to read up on article marketing tips and find out about the leading article submission software in the market.

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