* Email capture and auto responder system to acknowledge customer inquiries and purchases immediately
* Automatic follow-up email to paying customers to create repeat customers
* A regularly updated blog that focuses on trends in the industry and highlights products or services that you offer
* Posted ads on related and complementary information sites and online businesses
* Monthly newsletter offering specials, new product information, and incentives to purchase the products and services you offer in your home based business
The amount of money you make online directly relates to the amount of marketing and effort you put into generating new clients and putting the word out about your home based Internet business. Many new online business owners are under the impression that people will be able to just find their business. This isn't so. In order for your home based business website to be readily available to potential customers, you have to do a number of things. These include:
* Register your website with as many search engines and industry related online directories as possible
* Purchase advertising on popular sites where people who need what you have to offer may often visit online
* Offer to trade links with sites that would interest your customers, offering both of you the chance to gain more traffic
* Write articles and post them in free article directories including a link to your site. When people post your article, you establish yourself as an expert and also advertise what you have to offer on sites with blogs, newsletters, and other content related to the focus of your online business.
This kind of focused marketing is worth its weight in gold. Rather than spending big bucks on a broad advertising campaign and hoping that you end up getting noticed by a potential customer, go straight to where your customer will be. Let them know what you have to offer and let your products and services do the rest, once you get them to visit your site.
Acknowledging your customers and website visitors when they purchase something on your site or ask a question, following up with newsletters and offering solid return policies and customer service will turn these new customers into repeat customers. Maintaining and keeping customers is a 90 percent more efficient way to spend your marketing dollars than pulling in new ones, so when developing your Internet marketing system, don't forget to direct some of your attention toward those who have already patronized your new online home based business.
