A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time.
Make sure that your website includes content that will keep your prospects coming back. This is called a ?sticky? site. Things like articles, tips, and quizzes not only show off your company's expertise and skills, but they are interesting and can educate people about a wide variety of topics.
Here are some things you can do to enhance the stickiness of your site:
1. Update Your Portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest" work current. Send an enthusiastic e-mail to your customers to let them know when you update it.
2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.
3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.
4. Create a "Links" Page: Customers like being able to find out more information regarding their purchasing decisions. With a links page, you can map the way for them to visit other related websites. People will return to your site as a resource to access this compilation of links.
5. Publish an Ezine: Publishing an ezine will help position your business as an expert in your field. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you. You can archive your articles on your website on an ongoing basis to refresh your content for business.
6. Ask Your Site Visitors What They Want: Is there something in your business you are considering? Do you want some feedback on a service? Why not ask for your customers? opinion? You can post an online opinion poll and down the road, post customers? responses.
7. Start a Blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your customers and leads. You can give them advice about services or products, you can offer them helpful advices, and you can give business updates. Best of all, a blog is easy to set up and update!
8. Publish "Audio Bytes": There is so much great technology you can easily incorporate on your website. One example of this is easy-to-record audio. You can create audio reports or radio shows to give your visitors helpful advice.
