Guess what? It seems that I'm not the only one to realize that longer articles are better. I remember when I first started marketing with articles about three years ago, guidlines generally called for articles between 400-600 words. Many did NOT want you to go much over that.

Many of the sites I'm currently submitting to request articles of AT LEAST 500 words. One even had a minimum requirement of 700 words. I think this bodes well for the quality of material to be found on the web.

In reading the submission guidelines I got the distinct feeling that directory owners were sick and tired of the poor quality of many of the pieces.

Personally, I've found that between 700-900 words allows you to cover a topic in-depth enough to give the reader enough information so that they feel like they've learned something. Or, at least like you feel like you've dispensed some helpful, useful information.

Now that article marketing seems to have settled in as a viable marketing tactic, and many are using it, how do you differentiate yourself from the pack? I covered this in the previous article, but following is a quick recap:

1. Sincerity: It can be sensed, even via the written word. Human nature can sense when someone is dumping a load of bull on them. Quit thinking about what you want to sell and prospect and think about how you want to help them.

Ostensibly, you created your product/service because it fills a need. So, look to why you originally started doing whatever it is that you do. Spell out the benefits the customer receives (eg, it will make you happier, save you time, etc.), not the features you want to sell them (eg, it has a fancy top, it goes really fast, etc.).

2. Be Yourself: Nothing sells like personality. Personality helps in developing a relationship. People buy from those they know, like and trust. Once a relationship is developed (no matter how peripheral at first), these sentiments can easily be built upon.

When you consider that most prospects have to see your ad 7-28 times before they will purchase from you, then the sooner you can start that relationship, the better.

So, if you're quirky, let that show through; have a wicked sense of humor, bring it on; have an interesting hobby, are a world traveller -- let readers know a little about you!

Another recent article I wrote, Increase Your Freelance Income by Finding Your Unique Voice, explains how to go about this:

3. Give details, details, details: Some studies cite that up to 86% of web surfers are looking for information when they go online. Don't disappoint by glossing over a subject. Give details -- and this includes recounting what DIDN'T work, as well as what did.

If you follow these three rules, you will create a loyal following of readers who will be happy to not only see your article in their inbox, but forward it to their readers. And that, after all, is what you're after.

Ironic observation: This article is 609 words long, including the title. BUT, I did say in my previous article that there are times when it's okay to publish shorter pieces (eg, in this case, follow-up commentary).