It is impossible for one area of a successful website to claim total glory for the success of that particular site. For what would that brilliant piece of web designing workmanship be without traffic? It would still be brilliant. It would still be on the web. But without traffic no one would be able to observe that brilliance.

An astronomical number of searches for info are performed online everyday. Polls conducted recently revealed that demand for information over the internet has increased dramatically. Last months tally of online searchers averaged a whopping 72% of American adults, and there is no let up in sight.

They are looking for information on websites. Their tools of choice are search engines and links. Search engine use is steadily climbing. A massive 85% of American adults are using them to hunt down information online. Their numbers total a staggering 100 million. What share of this traffic do you get to your website?

Article writing saves a ton of time and money. When it comes to promoting your online business do you use article writing? Surely it has no equal when considered from a cost and time perspective. The result of article submission is traffic and lots of it.

Lets look at what you have done so far. Your fantastic site is on the web. It is being fed optimized hot off the press content. The search engines have been duly informed of your presence. To top things off you have an ezine in the pipeline. This website is cracking!

Oddly enough your work of art sadly languishes deep within the shadows of Google ranking; punching in at a dismal 124. As a matter of fact you are not only in the shadows, you are in the dark. No one will find you thirteen pages deep. Everything has been done correct up to this point. Why is it that this site is not ranking higher?

In your quest to unearth the reasons for your expensive website doing so poorly you turn first to linking. Is the problem that no one is linked to your page? I am not talking about a link from any old site either. I mean a link from a site of substance. A site with great search engine ranking. How can you get those high ranking sites to give you a link?

Do a search of the web for a site that is comparable to yours. Introduce yourself via email to the webmaster of your chosen site. Request a link. Generally webmasters do not mind a link exchange. Hopefully, at the end of the exercise you will get a link. You may have to crawl before you can walk though; but at this point any link will do.

Slowly but surely work your way up to the higher ranking sites. The Google sites that rank high will benefit you. Google will notice you if you have links to these high ranking sites. You have to be careful though. Some webmasters are fussy. Especially if they feel that a link to your site will not do anything for them. That is when you may have to bargain.

For instance, lets say you write great articles. Even if you do not, you can buy them. Include a link in the article to the site that you desire to link to. Obviously the article would touch on their website theme. The webmaster requests three articles.

Put the three articles on your website. Each will contain a link to the site that you desire a link from. You can even allow the webmaster to reprint the articles on his website. Great content for him. Include your authors link in the articles. Remember though, you are the one who needs the link, not the webmaster. They have the rank. Get the three articles. It will be a small price to pay.