One of the ways you can combine marketing and customer service is through opt-in marketing. Well written articles full of content and useful information will help in building your list as more subscribers will be attracted by your list. There have been the need for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. As you gain reputation, you gain more authorityIf you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter.

However, article marketing is beyond writing contents for your own sites. Article marketing involves your effort to publish your article as widely spread as possible to the internet which in return gives you more exposure and free backlinks. Most article directories allow you to put resource box where you can put your bio and links to your own sites. This way, the exposures occur without extra effort in your part. On the other side, backlinks generated by this resource box will enventually raise search engine ranking of the site(s) exposed.

You can find many tools to publish your articles to article directories. The simplest approact is visiting each directory and submit the article there. The more efficient way is by using article submitter software like ArtemisPro.com or online service provider like Isnare.com to do the task for you.

One thing to consider when writing an article to be published is originality of that article to avoid duplicated contents. Both search engine and visitors do not like duplicated contents. ArtemisPro.com is capable of formatting your article to be unique for each article directory it’s targeting.