For those of you who are unfamiliar, a webpage's Google PageRank provides a rough estimate of its "desirability" to the Google Search engine. Basically, the higher the PageRank that a webpage has, the more likely it will be to pop up on a keyword search done by someone using the Google Search Engine. There are a lot of calculator's out there, but this one I've found to be the friendliest to use. You simply enter up to 50 webpage URLs and the ThinkBling PageRank calculator quickly determines the PageRank of each webpage, and returns those value to you. It couldn't be simpler, and provides you with a great starting point on how your website is doing in the Search Engine wars.

Your Google PageRank is a great indicator of how easily people will be able to find your site. You may have built a great looking site with excellent content, but if no one can find it, it won't do your business nearly as much good as it could. I liken it to building a grand casino or retail superstore in the middle of a cornfield, 100 miles from the nearest town and with no roads leading to it. That's the real world analogy to an attractive website with a low PageRank.

You can use the PageRank calculator to determine what pages on your site need work, to appear higher in the search rankings. There are many things that go into getting your pages to have a high listing during a keyword search-applicable content is obviously important, as well as keyword density. But relevant links into a page is critical for a high PageRank, and something everyone should be working on, if they're not already. The discussion on improving your site's SEO is a long and somewhat complex discussion (way too complex and detailed for this article). However, everyone should become aware of its importance to their company's business, and find out where they stand. Only by knowing where you stand can you then learn what changes can improve your rankings. The stakes of doing a good job on SEO are huge-and ThinkBling's Advanced Google PageRank Checker is a great place to start. I recommend you give it a test spin!

I'll be providing information on more Internet Marketing tools in upcoming articles. Until then, let me know if you find something that you think I should review.