While using search engines to find information you will see millions of result pages with keywords and phrases from your search criteria. Many of the indexed result pages containing these keywords are made up of articles submitted by people who want exposure for their related products and services. The point here is articles are one of the best marketing tools.

That is why writing articles are one of the most utilized online marketing techniques used on the World Wide Web today. Surfers have an insatiable apatite for information and just can't get enough of its rich variety. Therefore, writing articles about your niche is a surefire way to drive targeted traffic to your web site.

Here are some benefits of writing articles to promote your Internet business.

1. It cost you absolutely nothing. All you need is your thoughts, your computer, and an Internet connection.

2. Your website will get noticed in a short period of time. You will not only get targeted visitors to your web site, but you will also get back links to your site resulting in better search engine page rank results.

3. Submit your article to article directories that get the most web traffic and in no time your web site will be crawled for search engine indexing.

4. You will gain credibility as an Internet marketer. If you display your products or services on your website your conversion rate will increase as people see you are knowledgeable in your field. And what better way to show them than to write articles that shows your knowledge level.

Writing keyword-rich articles for your own website is an additional way to improve web site popularity, for both search engine crawlers and visitors alike. Either write your own articles or get them from article directories that allow posting on your website as long as you keep the resource box or the author's byline in tact. Don't stuff your own articles with keywords that would make reading boring. Remember the readability and freshness of articles will be the basis of whether visitors will want to keep coming back to your website or not.

Now get your creative juices flowing and begin putting down those ideas before you forget them. Then start writing your articles to jumpstart and improve your marketing results. With the benefits outlined above you should realize the importance of including articles into your marketing strategy and leverage them to improve your online income.