It allows him or her to quickly multiply his or her efforts while slashing down on marketing costs. All the marketer has to do is develop a viral report for little or no cost, embed an affiliate link in said report, and then find various avenues of distribution that will ensure that the report is perpetuated as far as possible from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable amount of precise calculation and back-end system setup is needed. Simply jotting down garbage, tossing in an affiliate link, and then attempting to send it to everyone you know in .txt format isn't likely to gain you anything; nor is it likely to multiply your efforts by inducing other marketers to redistribute the report for you.

Instead, you must start from a different point. You must determine what topic people are looking for related to your specific affiliate product.

For instance, do they need more information about the product itself? Do they need to know how to use that product effectively?

Whatever your angle happens to be, make sure that it lines up with the wants of your customers and also ties in nicely with your affiliate product.

Next, create the actual viral report and embed your affiliate link in multiple places. If you have a site and a list, you may want to instead post a link to your list and then use back-end mechanisms to make the sale.

Your last step is to actually ensure that this viral report:

a) Gets into as many people's hands as humanly possible; and

b) Gets into the hands of people who will definitely redistribute it to others without charging any fees. This is where the art of free viral report distribution comes into play.

A good way to distribute your viral report is to create a buzz on forums. You will want to discuss some specific experience you had related to the topic you will cover in the report and you will want to do it well in advance of your release date.

You will then want to start talking up your release and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list.

Once you have begun building a forum buzz for the report, you will want to go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently multiplying your sales.

Please note that some people (like me) will provide a free viral report that you can use to promote an affiliate product. This will cut out the development phase for you.