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Traditionally, JVs are most common between two
people who have created a product and are
selling it online. But that needn't be the case
and I will tell you shortly of a way in which
you can get all the benefits, traffic and sales
of a JV without even having a product of your
own.
But first lets look at the principals of it:
What actually happens in a JV cross-promotion?
Webites promote other websites for two main
reasons:
1. To earn income from commission sales.
2. To pay, or earn, favors.
The first of these you might expect, the second
is more intricate.
You see, when you're running an online business,
your options and your growth are restricted if
you try doing it all on your own.
Sure, there's pay-per-click advertising, article
marketing, traffic exchangers, and a variety of
ways you can draw traffic to your site by paying
for it.
But nothing beats personal recommendation.
Its human nature: We all prefer to buy through
personal recommendation than by enticing
advertisements.
And JV's, or cross-promotions are all about
personal recommendation.
The only thing is - as every super-affiliate
knows - even if you're offering attractive
commission rates, the site that's getting
promoted always gets more out of the deal than
the JV partner who's doing the promoting. Look
at this comparision:
The JV partner doing the promotion gets:
1. A 'notional' favour from the site it
promotes.
2. Commission payments, hopefully paid in good
time but always at the discretion of the site
owner.
The site being promoted gets:
1. Lots of new list members
2. Lots of Sales
3. Lots of recognition
Which would you rather?
Can you see now why the benefit isn't split
evenly in a JV deal?
This is one of the reasons why it is more
difficult than many people think to get JV
partners promoting for you.
No matter how attractive your commission
percentages are, you will always be getting more
out of the deal than your JV partner. Especially
if your landing page is a list-building squeeze
page.
But there is an option available. Especially if
your aim is to build a list.
You could run a MyViralSpiral site.
MyViralSpiral is a webserver script that gives
you a complete solution for building a list and
a business online.
One of its features is that it turns the above
JV example on its head to provide more of a win-
win for both parties. Here's what you can do
with it:
As a listbuilder, you can offer a squeeze page
for your JV partner to promote. He then sends
his list to the squeeze page, where they sign up
to your list. Then, this is when it gets
interesting:
Your JV partner can decide which offer page his
signups are directed to after signup.
Gone is the traditional method whereby once his
leads have signed up to you they're yours, to
direct wherever you like. With MVS, your JV
partner can choose what to show them *after*
they've joined your list...
It might be to his own product, or an affiliate
link somewhere else - or he may choose to use
his affiliate link for your product (in keeping
with the normal method).
The point is, your JV partner has more say about
who benefits from his promotion and how. And
that kind of power makes all the difference when
it comes to getting others to promote for you,
and build your list.
This is one of many characteristics of
MyViralSpiral that make it well worth a good
look if you want to start building JV
relationships.
http://viralcrm.com/myviralspiral.htm
By John Terry
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