The first silent question, "how important to my business is video?" If you consider that decent quality video converts generally 30 to 40 percent better statistically than standard text copy, it's a no brainer.

The next important silent question is usually the stopgap where most people turn around and run, even before really discovering the truth. Is a decent quality video hard to make? No, it's easy really. The tools are pretty much the same for everyone.

This means the truth about really making the kind of videos you want representing you for years to come, are all technique, not tools. Technique is achieving a certain set of standards and enhancing the videos with your style and product or message from there.

Developing your own personal or business branding is also nothing to be afraid of and if you do not feel you have the personal skills, then outsource the job. Outsourcing is usually fairly expensive however, and you can see costs run into the multiple thousands of dollars.

Another critical silent question is whether it's worth the effort. hallelujah!! That is your $32,000 question. You could not put your money into a more solid investment in this respected author's opinion. When your done, you have no less than a 24/7 salesman, working for free.

Think about that for a second. Once you have a good quality video created to promote your message, your investment is complete. From there your only cost is in the time it takes to place that video into the hundreds of networks who will gladly accept your little salesman for free.

And these salesmen sell with reckless abandon. Just ask John Reese, or Frank Kern or any of the other heavyweight marketers if they could outsell their video enhanced copy with expert text copy. You simply must have great videos to become great.

At this point the decision should be made to pursue video as a sales performance enhancer, and your thought should be what to put in your videos. To that I say, dig deep for your inner quality and produce it. After all, in the end, beauty is all in the eye of the beholder...