That's why online businesses consider article marketing as the very core of their organization. It's their way of promoting their business. It's the bond that ties their business to their would-be customers. Without it, they know that they can never generate traffic to their site and they could never achieve success.

However, the problem with most entrepreneurs who fail to maximize the potentials of marketing is that they associate marketing with sales. That's why when people create marketing tactics; their primary focus is on how to generate sales at once.

This should not be the case.

The thing is that sales is just a part of marketing, which, on its totality, should never be considered as the main content of marketing.

For this reason, article marketing should be made in such a way that people will be gratified just by reading the article. It should not focus more on selling the product but more on how the article can solve the people's problems.

Therefore, if you want to know more about the advantages of incorporating article marketing into your business, here is a list of the benefits that you can get:

1. It's one form of free advertising

Through article marketing, you can advertise your product freely. This is because the article that you send to the ?article distribution sites? are not only posted for free but can also generate income for your business if they were patronized by the market.

This form of advertising through article marketing is not the typical form of advertisements. It's more on exposing your article to different websites, with your ?signature? placed at the bottom of each piece of writing. In this way, you partly promote your site without having to resort to advertising techniques that will only cost you money.

2. It makes you proficient in you line of work

The fact that you appear to be an expert on your field through your articles is enough to create confidence among your potential customers. With this, more and more people will have the confidence to buy your products.

Keep in mind that with article marketing, you are not directly selling or promoting your product but building your name and character. From here, your business is recognized in the business world.

3. It's a great source of content for your website as well as for your ezine

With article marketing, you can also use these articles in your website or ezine. This means that you don't have to spend more just to have informative articles in your site. It is the best way to keep in touch with your customers as you provide them with daily, weekly, or monthly information that they can use to solve life's simple problems.

After all, that's basically the main reason why people browse the Internet, right? So if you feed them with information that they need, then, they will find your site very useful.

4. It generates a give-and-take relationship in the world of business

Article marketing is primarily based on a give-and-take relationship. The valuable things that you give will also reap valuable things in return. This is because the ezine owners or website masters that need quality articles benefit from your write-ups. In return, your exposure in their site generates traffic for you.

That is through the ?signature? that you have placed at the end of each article that you have submitted. From there people will have the tendency to respond to your link because of the fact that they want to gain more information from you.

5. Builds a link to the affiliate marketers.

You can attract affiliate marketers, who are searching for some articles that they want to use on their own website. Hence, through article marketing, the affiliate marketers will be able to find you. In turn, they will find your article useful in their site and they will try to collaborate with you.

In turn, you will be able to generate more traffic to your site because other websites make use of your write-ups, too.

The bottom line is that article marketing is definitely a free traffic generation tool, which means you don't have to spend extra costs but reaps more money instead. That, indeed, is what marketing all about.