A common outlook towards website building and initiating online presence is that as soon as an online presence is established through the means of a website, visitors will start flowing in thus leading to business generation. This is the mother of all misconceptions. It is like creating a new email address and expecting to receive mails without doing anything else. One does need to let people know their email address before getting any mail. Similarly, people have to be made aware of your website's presence and thus the need for Internet Marketing.

Making people aware of your web presence can be achieved in various ways. You can begin by making use of the present printed material used in office. Printing the URL or the web address on visiting cards, quotations, invoices and any such other documentation can lead to free awareness generation. Using the website name in the present marketing means of flyers or media advertising will also help popularize the web presence. Make use of each and every opportunity to let people know of your website.

Once people have the website name in their heads, it is highly possible that they visit it at least once at their leisure. In this scenario, you can put in any advertisement or information or anything at all to keep the visitor updated and helps him/ her into making a buying decision. The above methods are just to kick you off on the interesting journey of internet marketing.

In today's fast paced world and with the advent and reach of the internet going beyond geographical boundaries, many a people are looking at the internet as a means of looking for products and services. Normally anyone would try to find it using a search engine like Google, Yahoo, Msn or Altavista. The normal procedure is to type the name of the product or the service in the search engine and search. The search engine then provides a list of websites which deal in the said product or service. This is the best place to find your customers, since people searching would be interested in the product or service right at that moment. The methods that you need to follow to achieve this are search engine optimization or other means like the pay per click method. Either way, you will meet with some success in a bid to increase your online business.

Despite being heard of before, people do not tend to remember the name of a website clearly, and even if they do, they have to remember it correctly. The margin of error is too high to get hits in the direct marketing method. Emphasis on search engine methods would keep your online business in good stead.