You're article marketing campaign is designed to to promote something:
Website
Newsletter or Ezine
Blog
Product
Service
Seminar
Affiliate product
It naturally follows that you're writing articles to attract the best visitors to your website. I'm talking about the kind of high quality visitors that are actually interested in what you have to offer.
If we were having a discussion about traffic generation and how to get high-quality traffic to your website, we would call these sought-after visitors "targeted visitors."
Well, I'm here to tell you that article marketing is no different. You only want to write articles that will attract the people who are interested in what you have to offer and interested in reading your article.
You're not writing for every Tom, Richard, and Harriet browsing around on the internet.
You WANT Targeted Readers from Your Article Marketing Campaign!
Targeted readers are the people who are most likely to read your article and respond to your offer. They are the people who want what you've got.
So, who are your targeted readers?
Put yourself in your targeted readers shoes for a minute and answer some basic questions:
- Who do you want to read your article?
- What is their age, sex, occupation, etc.?
- What are those people looking for when they go online?
- What kind of information are they searching for?
- Do they have any problems related to what you have to offer?
Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers. It will also get the most bang for your buck from each article that you write.
When you get ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers. Make your article conversational and address something that's important to your targeted readers.
Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.
You shouldn't design an article marketing campaign that's so broad that you're trying to write articles that will appeal to everyone... You only want to appeal to your target readers.
Create an article marketing campaign specifically for targeted readers and your article is sure to be read by the people who count.
