From then on, businesspeople have regarded the Internet as the most effective way of marketing their business. That is why many businesspeople have collaborated on the Internet to put their businesses online.

However, not all ventures placed online succeed. There is still a clear distinction between winners and losers, and between successful entrepreneurs and those who have failed.

For this reason, most of the people who are really willing to achieve their goals and ambitions, seek to find the real secret to Internet marketing. What is it that really makes other people succeed in the business without having to resort to all of the marketing strategies that are dominating the Internet nowadays?

The problem is that there are so many techniques and strategies that are lurking in the Internet. They go by the numbers that people are already confused which technique is the real way to success.

Some are even determined enough to try every single strategy that some so-called Internet gurus claim their strategy is effective. The thing is, at the end of the course, there has not been any change on their sales, and even if there were changes, it is so minimal that you do not even notice it.

The truth is that in reality, there is only one secret to Internet marketing success. It is that single factor that will instigate other strategies to be effective. It is because without this secret, no other technique can motivate people to buy your products and increase your sales.

You want to know the secret?

It's simply the creation of a need through emotions, especially fear.

Since the inception of marketing, people had always been known to buy things not because they want to but because they feel they have a need for it.

And being a rational being who incorporates a part of animal instinct to protect his or her loved ones or family, man is always eager to patronize a product that would bring him and his family the protection and security that they need.

That is why every consumer would literally hoard anything that would best protect and secures his family. This goes to show that fear is the triggering factor or motivation for consumers to buy things.

For instance, an individual may buy car insurance because he fears that he might get into an accident in the future and he may not have the money to compensate all the hospital expenses. And so, he thought that the best thing to do is to buy car insurance.

The point here is that everybody is actually using fear as a motivation. It entices the people to purchase things even if they don't have a budget for it. People just do not realize it but they are actually being compelled to buy out of fear.

Emotions like fear create a need even if the item was primarily classified as a want. It creates problem where people can see that the item being endorsed to them has immediate importance.

Hence, in the world of Internet Marketing, experts know how to manipulate people's decisive moment through the use of this powerful emotion.

Experts want to establish the principle that every marketing strategy created by some brainy marketing maniac will be put to waste if they cannot convert these statistical data into money.

For instance, creating a good web site, generating tremendous traffic, and building huge lists will have no importance if they cannot turn these things into profit.

What most marketers sometimes forget is the fact that the very core of marketing is to compel consumers to move into action, that is, to buy the product or services.

So, the main point here is that fear creates impulse buying, in which, people will have the tendency to buy on an instant even without a budget and even without the intention to do so. This is where the reality of sales takes place.

Therefore, everything boils down to the fact that in order to succeed in Internet Marketing, marketers and online business owners should learn how to use fear as a motivating factor that creates a need and compels people to buy instantly.

That is, indeed, the real essence of what Internet marketing is all about.