Today, the two concepts are forming into a financial arena called socially responsible investing. Both investors and mutual fund companies are implementing this new idea and discovering that they can be profitable and at the same time do some good for the environment and society.

"Socially responsible investing means you don't have to compromise your own personal beliefs to make money on Wall Street... whatever those beliefs are," states Bob Guthrie, who is an investment broker with A.G. Edwards in Burlington, Vt.

Guthrie says that the idea of selectively choosing stocks for social reasons dates back to the early 1900's. That's when church members grouped together and refused to invest in tobacco or alcohol companies. He adds that the trend continued with investors ignoring corporations involved in the Vietnam War and those companies investing in South Africa.

But growth in this form of selective investing has skyrocketed during the past couple of years as more and more individuals and corporations have moved social and environmental consciousness into the mainstream of their investments. And this impact is being felt worldwide.

Rob Kruger, vice president of portfolio management at Progressive Asset Management says that with help from stockholders, business practices concerning the environment are starting to change. He said while the issues may vary, companies are realizing they will suffer if they aren't viewed as being socially and environmentally responsible.

Kruger said, "As this investing community continues to grow, a lot of proposals are being addressed by investors at annual shareholder meetings. A whole spectrum of issues and activities is now being put forward."

As part of its operation, Progressive Asset Management conducts research for socially responsible mutual funds. The firm screens companies for environmental problems or nuclear involvement -- whatever issues their clients want investigated.

"As the clock ticks, companies are becoming more and more cooperative with us," Kruger said. "A lot of them are now very anxious to talk about these social and environmental issues."

Guthrie agrees that business practices are changing and says American corporations are aware of stockholders who are concerned with the environment.

He advises, "Make sure your hard-earned money is not invested in companies with little concern for the environment. Keep these things in mind when you invest and the corporations will do the same too."