Regardless of how they arrive, I use a few tactics to make the second choice the preferred.

I see this happen with my everyday clients as well.

I sometimes even hear the phrase, "Bobby you are lucky I even showed up today". Now if you have read between the lines, you can imagine my response. I can be crass, to the point and down right obnoxious at times. And this phrase can set off all three moods at once.

How do I respond, you ask?

Before I opened my own facility, I would train in health clubs and I could see that it was more or less the same. Many (if not most) of the trainers who worked in the big boxes trained each session to just get it done instead of using each session to help their clients improve and learn to love exercise.

So here are a couple of questions for you: How do you approach each training session? Do you train each session specifically to make yourself better, to develop healthy lifestyle habits, a strong lean physique and to make sure you are the most energetic person you can be?

Or do you train just to get it done because I am "lucky" you made it to the gym at all?

If you train with a purpose you'll find that you will be happier, get better results, you'll enjoy your workout much more and you will achieve your results quicker with more efficiency.

If you train to get it done, you'll constantly be watching the clock, dreading the time you are there and building a mental mindset that sucks the life out of you.

Now what about the difference between Easy and Simple??

I am constantly being asked "How can I make getting fit EASY?"

Getting fit is SIMPLE, but not EASY. In other words, we all have at least some idea what to do. If you only eat lean proteins and vegetables plus exercised, you will lose weight.

But getting healthy, making permanent changes to your metabolism, and ensuring you look the way you want to look for the rest of your life requires:

- Will Power

- Desire

- Effort

- Organization

- A Strong Support Group

- And a Proven Program

However, the PROCESS is SIMPLE.

I recently heard a trainer, Alwyn Cosgrove, bring up the example of the TV show Survivor. He said, "Every single person has lost weight on the show. Is it the easiest or most pleasant way to lose weight (by not really eating)? No. But is it SIMPLE? Yes."

There is no truer statement.

You don't need complex routines. You just need smart routines.

You don't need tons of time. But you need to make some time and make it count.

You can make changes in your diet that are reasonable, provided you don't eat horribly now. These changes will take effort and work.

It is simple, but not always easy. But who ever gets anywhere by taking the easy route anyway?