Probably the very first thing you think of when you hear "ezine" is paid advertising, and that's a really great way to get traffic and sales. Ezines are niche oriented, so your audience is highly targeted and the traffic is bound to convert. Just be sure to write a great headline. In fact, write 10. Choose the best of them and polish and tweak them, until they're killer or they won't pull people into your ad.

When you write the body of your ad, it will probably be only 2 to 3 sentences long, but follow the ezine's guidelines. Here's what to do... Give people incomplete information, as Jimmy D. Brown suggests. Make them curious so that they go to your website for more information.

Be careful when choosing the ezine, too. Check each one you plan to advertise in out and see if it's going to be right for your ad, and also notice where the ads are placed. If they're at the bottom of the page, forget it. The best place is "above the fold," which is on the page before the reader has to scroll down, be it web page or email. The best place is in the upper left-hand corner of the page, which is where most people's eyeballs land first. Don't use an ezine where your ad is smashed in with a bunch of other ads or when it's going to appear at the bottom of the page, especially if it will sit in the lower right-hand corner. Your ad probably won't be seen by many people there.

To make this really powerful, also submit an article to the ezine, and if you can, do it at the same time, can you see how powerful that will be? Internet marketing is kind to non-writers. Just do your best. You don't have to be a grammar genius, but you should make sure everything is spelled properly. And don't trust the spell checker. They don't catch homonyms, for instance, like "to" and "too." It won't know if you hit the wrong key, either and typed "and" instead of "an."

You can really make the most of ezine advertising if you go to them with this two-pronged approach, and you'll get the biggest bang for your Internet marketing buck. You're already gaining "expert" status just by having the article placed, so when people see your ad, too, they'll take better notice, if you gave them some kick-butt info in your article. But it's the same with this as with any other Internet marketing advertising, test and track and see which ezines are the best for your particular Internet marketing business.