Consider this, among top online activities "product service information search" ranks prominently at the second position. Now ponder on the fact that a user performing a search is unlikely to go past the second page of search results. So there goes the reason why you want your website listed on the top handful results.

The use of search engines to find what they want has resulted in a new kind of online marketing - search marketing.

The most used form is a bid-for-position, pay-per-click model. A company pays a fee every time you select its site from the list of search results. Top results typically comprise sponsored listings and are marked as such.

Are you using this model or program for your online marketing. Contact Bristol Online marketing agencies, such as Infomedia (www.infomedia-solutions.com), to run PPC programs for your online business