There is a huge variation in price of domain names. Titles that contain highly competitive keywords can go for hundreds or thousands of dollars.
It certainly pays to find a good name for your Internet business website.
While many experienced Internet marketers will try to combine two or three popular and relevant keywords to make a single domain name, others prefer to rely on the power of branding when they choose a name; that is, they would be more likely to use the name of their company, rather than keywords associated with its particular niche market. Celebrities, politicians, writers and artists use their own name as their brand name. Perhaps the most famous example of branding in the last couple of years would be the name barackobama.com.
If you are starting out with the aim of setting up a small Internet business from home, first, work out what your niche market is and then make a long list of possible keywords with the aim of making a keyword rich domain.
Use one of the free domain search sites (Google it) to assist you in compiling your list. Then enter your proposed names directly into the search browser to find out if they are available.
Here are two of the main advantages of using highly targeted keywords in your domain name:
1. When people see your domain name they will have a quick understanding of what it is that you are likely to be selling. This will help potential customers find you quickly.
2. Your website may get a small boost in search engine rankings for the words in the domain name.
One more thing when choosing a domain name for a business site - make sure that you get the .com extension. Generally speaking, domains that end in .com are easier to remember and look more professional. However, if your business is focused on a single country then you might want to use .co.uk, .co.jp etc.
If the domain name you want has been bought by somebody else, you may be able to purchase it from them on one of the auction sites. You see, there are people whose sole purpose when obtaining domain names is to make money by reselling them when they become sought after. However, you can expect that a domain name that is loaded with high ranking keywords will not sell cheaply.
Buying a top domain name on an Internet auction will cost you hundreds of dollars. You should be able to use your own resources to find a meaningful domain name that is not used by anyone else. It will then only cost you a few dollars to register it at one of numerous services available online.
I hope that this information will help you when choosing a domain name.
