The use of Web analytics has provided the tools to examine your business techniques and determine what is working and then enhancing the technique to make it even better.

Web analytics differentiates between two types of visitors. First, there are regular Visitors and second, the Unique Visitors.

You are probably familiar with these terms or something similar with the same meaning. The difference between the two is that Visitors refers to the number of visits that have been made to your site while Unique Visitors refers to the number of specific visitors to your site.

If I visit your site three different times, then that will count as three Visitors. However, under the same circumstances, most analytics programs will count these visits as one Unique Visitor.

The Significance of the Page View Statistics

Generally speaking, when it comes to common behavior patterns, the longer a visitor stays at your site, the more likely they are to become a customer. Page view statistics will provide you with the information you need to determine where and how much they are browsing and clicking.

Whenever a visitor views a page of your site, the ratio of Page Views to Unique Visitor gives you the information on how many pages were looked at on average. The page views feature is counted each time a page is viewed.

These are not exact measures of how many visitors are actually visiting the pages on your site but they do give you an idea of the trend by the average visitor.

You can determine if the number of visitors is increasing and if they are viewing more pages although these measurements will not tell you what they are browsing and clicking on while they are viewing your site.

Inbound Links Analysis

When you perform an inbound links analysis, you can get information about your site and the business you do there. You can use search sites, Join Affiliate Program, ads, as well as other sites and blogs, all of which are types of inbound links that you can use for analysis.

Studies have shown that eighty percent of those performing information or product searches on the web begin on popular search engines like Google or Yahoo to find what they are looking for.

Being able to get your site recognized by these search engines is the key to driving more visitors to your site. You must recognize what visitors are looking for and incorporate the keywords they are using that are leading them to your site in order to increase the number of visitors you have.

Ask yourself which of your ads are linking visitors with your site. It is important to know what is working so you can increase the features which are leading to sales.

The "Join Affiliate Program" is the practice of paying a third party a set rate for each of the visitors they send to you. This is a way of get traffic to your site that is made up of people looking for the services or products that you have to offer.

Determine if there are any other sites or blogs that are sending you business and determine if cross-promotion with those that are would improve the flow of traffic to your site.

To get the most from inbound links analysis you must look at your data from a variety of angles. Determine what you need to change as far as increasing or decreasing in different areas.

Your prime concern should always be with increasing viable traffic to your site and decreasing your costs.

These are simple and useful tools that you can use to determine the number of visitors that are visiting your site, what links led them there, and what they were searching for that led them to you.