And this brings us to the rituals and ceremonies performed amid dramatic settings in churches and secret orders, all designed to appeal to the emotions and to create a mystical picture in the beholders' minds. These rituals, no matter what the setting, are there to hold your attention and link these symbols' hidden meanings with the particular ideas to be implanted in your mind.

Various lighting arrangements, different paraphernalia, often a special garb for those directing the operations, all to the accompaniment of soft, often religious, music, all help to put you in the proper emotional (and incidentally, receptive) state. The idea is as old as history. Not only the most civilized peoples but also the most primitive tribes have their characteristic ceremonials.

Similar methods for impressing the individual are employed at mediumistic stances and crystal-gazing performances; even the gypsy phrenologist considers it a part of her "props." Without this atmosphere, which tends to make our conscious mind drowsy and even puts it temporarily to sleep, we would not be so easily convinced, for by itself, the desire to satisfy completely our longings for the mystical and miraculous is often not strong enough to permit conviction.

This is not said with any idea of being sacrilegious, but to present a picture of the historic method of appealing to the masses. Appeal by drama is the first step in arousing people's emotions, no matter for what purpose. Awakening and stirring their emotional interest prepares the way to approach their reasoning minds.

Could Aimee Semple McPherson, she with the long flowing white robe and picturesque auburn hair-do, have put over her great act of saving souls as well as achieving healings, without her superb understanding of the power of the dramatic? It's something to wonder about, because Billy Sunday in his best table-sliding act was a novice compared to Aimee when it came to showmanship and plain impressiveness.

She with her many artifices and stage settings put on a most solemn performance, and her followers---on the Pacific Coast at least---declare that the results she got were real and lasting. This is no reflection on Mrs. McPherson, for her followers were very sincere and believed in her work, her teachings, and the results---and that's all that matters.

However, men and women with strong personal magnetism and great orators can get the same emotional effect without props or stage settings to aid them. They are masters of tone effects, emotional appeal, gesticulations, bodily movements, eye magnetism, etc., by which your attention is held and you yourself are thrown wide open to their driving appeal.

Let's consider charms, talismans, amulets, good-luck pieces, four-leaf clovers, old horseshoes, rabbits' feet, and countless other trinkets which thousands of people believe in. By themselves, they are harmless inanimate objects with no power. But when people breathe life into them by their thinking, they do have power, even though the power isn't in them per se.

The power comes only with the believing---which alone makes them effective.