Dating online has become one of the easiest and most popular way for singles to meet new people. In an age where time is a huge factor, the convenience and effectiveness of meeting a date online is making it an ever more popular option for busy professional singles.

For lots of young professionals, getting out into the dating world after a long haul at the office just isn't appealing. The club scene has also lost its appeal, and meeting other like minded, young singles is becoming more and more of a challenge. For singles who find themselves in this familiar predicament, dating online has great way to meet people. Technology has enabled busy singles to quickly search and filter through the many other singles who prefer to date online, and can pick and choose what type of person to pursue. The condensed information usually entered into a profile is yet another useful tool for singles to learn more about potential dates before they message, meet, or respond. The tightly packed vital personal information in an online dating profile (such as smoking and drinking habits, religion, location, age, etc.) make is fast and easy to decide if a person's personal information makes them a viable, or well suited, match. Most internet dating sites also have search features that filter out certain members based on important criteria.

While this strategy (of selecting dates online solely based on the personal information entered into a profile) may seem exclusionary to some, who to date online is dependent on personal choice. Search filters, and the decisions to message or respond to certain members is entirely made by the user him or herself. Furthermore, for some people, vital information like age and location are crucial to any potential success the relationship may have.