Now that is quite an astounding statistic!

There are thousands of people being caught up in all the hype surrounding the network marketing industry with promises of financial freedom without little effort or cost.

Several months later however, and most people have given up disillusioned and often several thousand dollars/pounds worse off. This is a real shame as with the assistance of an experienced mentor and the application of the correct marketing methods and strategies, network marketing is the single best way for ordinary people to make extraordinary incomes.

So why is it so many people fail? Surely 97% of people attempting to make a success in this industry are not all incompetent and lazy.

Well, the answer is "Of course not!"

The primary problem is probably a symptom of the internet's success. Because it is so easy for people now to get internet access, there are so many people with so little idea about sales and marketing trying to "teach" other people who are equally clueless about sales and marketing. It is a real case of "the blind leading the blind".

This massive influx of so-called "marketing experts" has inevitably lead to a lot of unhappy customers, tarnishing the reputation of the network marketing industry.

Network marketers are seen by a lot of people in the same light as scammers, con-artists and second-hand car salesmen. One of the big mistakes that a lot of these network marketers make is to utilise the same old marketing principles that pre-existed the internet.

A lot of the methods and mindsets employed by these marketers were developed and matured in a world where to get a sale, you had to almost convert or even brainwash your prospect into believing that they had to buy your product or services. However, the arrival of the internet has changed forever the old established ways of doing business and that includes sales and marketing.

People nowadays can simply use Google to find what they want, at a price they want, whenever they want, 24/7. Gone are the days when you could convert or pressure a prospective customer into buying your product. Annoy someone with those sort of pressure tactics and with one click of the mouse button they are off looking at someone else's product.

People are a lot more cogniscent of what's going on in this Information Age. New tactics and methods of doing business are absolutely vital if you want to succeed.

So what do you need to do to be successful on the internet?

Simple. Forget the hard sell tactics of a door-to-door salesman. Think more like a real bricks-and-morter business. Get the customer to come to you first by using an effective system of lead generation and marketing.

Use this system to get customers who are actively seeking what you have to offer as these are the only customers you really want. Why spend your time and money trying to convince someone that what you have is worth buying?

If you market yourself correctly, you will find customers that are attracted to you and will purchase products from you time and time again. Focus on what makes you special and unique, develop yourself and your presence online and you will see the results of your efforts.

Everyone in the world, whether you believe it or not, is a unique individual, each with their own Unique Selling Proposition or USP.

Bring out that individuality with whatever you do online and you will connect with people who relate to you in some way and will come back to you and your products.

You WILL make a success of this if you just keep on going. The majority of failures occur simply because people give up. In a lot of cases, there was absolutely nothing wrong with what they were doing, but they didn't perservere that little bit longer.

Internet search engines prefer information that is added on a gradual, natural basis, so use this to your advantage.

All you need to do is put a bit of effort in on a daily basis and you will see results.

The most important thing to remember is that this is meant to be fun, so enjoy yourself.