Just as not all countertop materials are alike, so not all countertop cleaners are alike. You need to know what material your countertops are made out of in order to find the correct cleansers for them. Each material has differing needs and quirks. Not only do you have to deal with stains and spills, but also with scratches and scuffs. You can also avoid damaging your countertops with some preventative actions.
Laminate
This is the most popular countertop material to be found just about anywhere. It's inexpensive, relatively light weight, scratch resistant and one of easiest to clean. Just about any cleansing product for surfaces can be used as laminate countertop cleaners. It's recommended that you try to use countertop cleaners that are as mildly abrasive as possible. You also do not want to wax laminate countertops.
Glass
Glass countertops go through cycles of being popular. However, they are incredibly difficult to keep clean. Any fingerprint or smudge seems to magnify with glass. They also can scratch easily. Any time you clean your glass countertop - or even if water spills on it - you need to towel it dry or it will leave unsightly watermarks. Use a very mild countertop cleaner like Soft Scrub and rinse with water afterwards, then towel dry.
Stainless Steel
Many professional kitchens and restaurants use stainless steel countertops. They are heat resistant, but try to use hot plates when you can. There are two kinds of finishes - bruised and smooth. The smooth tends to show fingerprints and watermarks more than the bruised. Stainless steel countertop cleaners should be as mild as possible, even just baking soda diluted in hot water.
Many stainless steel countertops -- bruised or smooth - develop a grain, similar to wood grain. When you use your countertop cleansers on such a grained stainless steel surface, rub in the direction of the grain. This will keep the countertops from looking worn out, as well as keeping them clean and sanitary.
Granite
The trendy countertop material nowadays seems to be granite. This is solid rock and is trickier to maintain than any of the materials so far discussed. You can't use harsh scrubbing sponges or countertop cleaners on granite. Even acidic foods like citrus fruits or vinegar can leave permanent stains, so clean as soon as you realize they have contact with your countertops. You cannot rely on ordinary countertop cleaners. You have to use only cleansers made specifically for stone.