The long-tail theory for article marketing is quite simple really. With the current massive growth of article marketing to drive traffic to websites, establish credibility, and to create backlinks for search engine optimization purposes, there are constant queries and/or discussions related to duplicate content. There's no question about the benefits of the small business marketing article and how it can help to position someone as an expert, not to mention help to increase search engine exposure and traffic.

Another way that these types of articles help develop a steady stream of new clients is that when submitted to article directories they help to increase your exposure in the search engines and in turn will deliver even more targeted traffic to your business website. But by themselves they don't put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Conclusion So in order to get the most out of your article marketing efforts, remember that you're writing for people first and search engines second.

A third benefit to article marketing is that it helps your visibility in the search engines. I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. When done right, article marketing combines the benefits of public relations, positioning, search engine visibility and branding.

There are several benefits to writing and submitting small business marketing articles to article directories on the internet. Imagine the power of article submission marketing when your mass quantities of articles are submitted to the many article directories. Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites.

One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.

Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other. If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant.

Google's ability to deem a site as an "authority site" is what keeps the content on the web legitimate, and why sites that merely throw up a bunch of links to poorly written articles will never have the page rank that a site such as EzineArticles. Search engine crawlers love anchored text links that are keyword-optimized, which is why websites that serve as a "content hub" rank higher than specialized sites and why lesser sites choose add their links to this site for optimal positioning and a win-win situation. Based on my experience both as an author and a creator of niche focused content sites, think very carefully before leaping on the bandwagon of the newest trend in article publishing.

Those are just two of the main benefits of the small business marketing article. These are some of the major advantages of the small business marketing article. So those are just some of the primary benefits of article marketing.

Now that you know why article marketing is king, start writing. Kenneth Doyle Is A Writer And Internet Marketing Consultant, *Find Out About His [Keyword Optimized] Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here. Now you know how article marketing can help promote your business, it's up to you.

The bottom line of small business web site article marketing is to increase your sales and build your customer base.