Your website represents your entity. You have prepared the website after going through a hectic thought discovery process and naturally you have great expectations from your website in terms of monetary benefits and acceptance of people. All these become evident when you find that huge numbers of visitors are thronging your site every day. Such volume of visitors may be generated by referrals, the search engines or simply direct visits. Among the three ways of getting visitors, search engine plays a dominant role in obtaining maximum number of visitors. In the case of your website being a new one, the only option is a search engine. Here we must accept the supremacy of Google, which is the most efficient of all search engines in the market commanding as the main source of nearly half of all the visits made in websites.

There are critical situations to understand in ranking process in the placement table. With the change in the nature of algorithm, the sites which rank at one time among top 10 goes somewhere out of the top 2 or 5 pages. The scenario turns different and somewhat risky when a site completely misses the SERPs and looses the visitors due to its non-presence. Such situation needs immediate assistance and can be cured well before it becomes evident for your website. The efficient and worthy search engine optimization needs time and patience to show results but , at the same time, by following it accordingly you will eliminate the chances of being hit by Google's updates and algorithm changes.Mentioned below are some fundamentals to get a high ranking position in Google and in other search engines as well.

No Spam: Google along with all search engines hate spam and your site may become a victim of penalization for the same. It is wise to avoid this totally. Spam means excess of anything being doing on-page as per Google. Refrain from the excessive usage of keywords in content, HTML comments, long tail Alt Tags, Alt tag on very tiny images and others.

It is better to remain to the most suitable title, Meta description and use as little keywords in keywords Meta as required. Use the proper Alt tag, which provide good description along with keyword and avoid filling it up only with keywords.

Content Standard: Offer your visitors the content with good quality, which provides some usefulness to them and not crowded only with variety of keywords Refrain from using carbon copy of contents as this is not going to serve your purpose at all. Only an original content combined with the flow of useful information will be able to hold your visitors to your website and you can expect repeated visits from them. Repeatedly visited website has better chances to acquire the top place for a considerable period of time.

Link Building: Link has an important role to play in the matter of establishment and high ranking in the SERPs. With the volume of incoming traffic of links, the website gains more popularity and simultaneously enjoys more trust from the search engines. Several means and ways are there to obtain links. Two major ways are Directory submission and Article submission, which are preferred to obtain the incoming links. Links of similar industries can only be exchanged for any useful results. The process of link exchange is taken up in order to provide benefit to the visitors of your site. That is why the importance should be given only to links of similar industry type for information, services and products having likewise qualities.

An assimilation of appropriate on-page optimization, original content with quality incoming links, will give your site better acceptance of search engines and visitors resulting in good ranking in the list.

Author is the owner of SEO Company. This company has helped hundreds of sites to gain ranking and visitors with its seo services.