A big advantage is that on any stage on advertising, the business owner can change words, content, phrase or headline at any time as compared to the traditional methods of marketing like newspapers, television, and magazines. It's fast and effective and can be modified in accordance with the feedback from the consumer's side.

A manufacturer or service provider can monitor feedback live and can realize the promotion's effectiveness and take on the spot decisions to make different move and can modify strategy in this regard. This is not the end here; a business owner can also change parameters from his side by determining the scope and result of the campaign. It can be evaluated by area, region, gender base and other factors as result is defined in a rapid manner. Different steps and parameters can be set to deliver their messages. Diversified ways such as blogs, banners, newsletters, audio and video tools can be used to deliver messages in this regards.

Another major benefit of this type of marketing is that with online progress, a customers can act fast and their information can be seen on the spot as it has been the major merit towards being in-touch with a prospective client and the deal can be finalized in any time either it is day or night. When a customer fills a form, he or she enters his or her details and this process is done step by step. This information is then processed and a client can easily make transaction in this regard. It has no boundaries as well; a client can get online any where from the world and can check his status. Similarly, the manufacturer can do it from other area and the deal can be finalized.