With the interactive nature of Internet marketing, one is able to get instant responses. Internet marketing, to be effective, needs to be in line with the overall objectives of the company. Every small step taken in this regard has to match the image of the company & the brand it's promoting, if any.

Before putting your hands into Internet marketing, don't forget to learn its rules, as this type of marketing is totally different from the traditional marketing done off-line. Also remember that these rules change very quickly as new tools keep entering the Internet. So one should be abreast to these changes.

1.Plan your marketing mix intelligently:

Since Internet marketing is a two-way communication with your customers, one has to select these tools very intelligently. These tools that are going to be a part of your marketing mix should ultimately provide you with ROI, as spending on each of these tools is an investment for the company. Don't restrict yourself to Internet marketing only & also go for off-line marketing at the same time.

2.Use more than one technique:

Never make the mistake of just trying out one technique at a time. You need to have a separate marketing mix for internet that should broadly be a part of the overall marketing mix. The techniques you can use are lead generation, email marketing, search engine optimization, article marketing, online press releases, PPC advertising, pop-ups & pop-unders, tapping blogs, link advertising, banner advertising & many others.

3.Test your tools before hand:

Whatever the tool you are working on should be tested before hand otherwise if a visitor comes on that page & the tool is not working properly, you have probably lost that particular potential customer. Testing your tool before hand will help you make the changes required before a customer comes on that page, adding to the image of the company. People usually like & remember the websites that are user-friendly & they get irritated if it's not working properly.

4.Be persistent in using Internet marketing tools:

Never be an off & on user of any of the tools of Internet marketing. Instead, be persistent so that you don't have to put extra effort each time when you again want to enter the mainstream. Remember, there is so much competition out there & if you are not persistent & visible all the time, others are going to take benefit from that weakness of yours. Don't just attract your target market but also keep them with you permanently & this can only be done with persistence.

5.Track & Measure your result:

Don't forget to track & measure how much you have succeeded in that particular tool to achieve your overall objective. This will help you learn from your past mistakes & will also tell you how much improvement it has made over the last time.