Article submission is the backbone in any internet marketers arsenal of search engine optimization and traffic generation tactics. It is a proven resource that has been used extensively and successfully by traffic generators in the world today. It is virtually the only free resource available on the web to create massive traffic to a website and is one of the most popular methods of website promotion today.

Article submission is the most cost effective way to promote your website as has been proven by many internet marketers and is one of the best ways to give weight to your products and services on the Internet especially since it's free. Article submission is a proven way to get a website traffic and links as well as get the sites service or products noticed around the world. Again article submission whilst not being the newest way of off-page optimization process has been proven to work.

Furthermore, outbound links from the typical article directory pages are very few. While in case of a standard link page, there may be more than one thousand outbound references per page, there is low link competition from article pages; this is a major advantage of article marketing. However, before submitting articles to directories considerable effort should be made to follow their guidelines and to look for directories that are;

1. SEO friendly

2. The directory should be indexed in major search engines

3. It should accept free submissions

In essence article submission is the only free way to promote your website and link that produces real results almost immediately

When submitting an article it is important to make sure to take proper care of that in order to obtain maximum links with good anchor texts.

Also, don't use the same article that gets submitted to article directories as that may trigger duplicate filters of search engines.

Don't make too many links to your website in the article. As a rule of thumb, two links in Author Bio section - this works well for most of the article directories.

Don't publish a personal email address while submitting to article directories.

If you want an article to be picked up by some of the larger places, then you are better off submitting it through a service.

Make sure to submit the article in only relevant article directories and it should be submitted in the correct category.

Consistency is the key. It is a fact that as more articles are added to the article directories, a submitted article will go lower in the listings. However, if new articles are submitted constantly and consistently then they will continue to generate traffic.

An article should contain quality content on a niche subject about 500 to 600 words in length and submit it to several article-directories with a link pointing back at your website. Without doubt article submission is the best way to increase the back links of your website, Article submission is also the number one way to undercut your costs getting your website ranked higher on the search engines and should not be overlooked.