I've been wanting to write about the topic of article marketing for some time now, but, never really got around to it. Timing is everything, I guess, and the timing seems to be right with the current state of the economy. Recently, there has been a huge downturn in our economy with many, many folks being laid off or having to take less in the form of benefits or even in less wages. One of the major US auto makers has even announced that they are closing all of their plants for December to help cut costs. And it appears as though all sectors are being hit. Banking, housing, investments, retail and, as I've already mentioned, the auto industry all are reeling from being assaulted by from multiple fronts.

The value of the dollar is down, oil can't seem to find a stable price, scandals are sending shock waves across financial markets that have investors freezing in their tracks and every company with a big enough backbone seems to be in Washington looking for a handout. The little guy doesn't seem to stand a chance. Or, maybe he does. Folks right now need hope. They need feel secure about something and they need to be able to look into the future and see that all isn't bleak.

Hence, my five reasons why I love article marketing. I'm not going to cover the "how to" here because resources abound on the internet and I want this to deal more with the "why". Whaddya say we jump in ALL feel the love? My first reason is pure ego stroking. No bones about it. In a time when we can get a little down because we start to think that we're just a line item on ledger sheet for some corporate account and can be deleted with just a keystroke, there's something very reassuring and magical to see your name attached to an article that's been posted on a website. You might even say there's a bit of chest thumping and a certain "See? I'm not just a number!" attitude about the whole thing. And who couldn't use a little ego inflation anyway? There's a sense of accomplishment and pride involved in creating. The exact opposite feeling of being laid off!

Next, article marketing is therapeutic. Let's be real here: there's an awful lot of pent up emotion out there over job cuts, government handouts, retail prices skyrocketing, etc. and putting pen to paper (or keys to computer as the case may be) is one heck of a way to vent. Its good for the spleen, not to mention what it can do for marriages, to puke your frustration out onto a page, even if you never try to get it published! Your spouse will love you for it, trust me on this one.

Third, it gives you purpose. Writing an article and then having to go find a place to post it allows for focused thought. And, given the state of some of our minds a little more focus isn't a bad thing. First you have to conceive a topic, then decide how and what to write about it, formatting must be done as well as structure and then placement has to happen. It's a way of slowing down the mind and helping to stop the whirlwind of trivial minutiae that's been stacking up inside.

Fourth, and probably the most important reason, is that it can be profitable! And isn't that primarily what we started to hint at in the beginning? Folks are hurting. Wallets are thinning. Many of us could use a few more bucks and article marketing is certainly one way to do it. Whether it's writing a review or trying to sell a product on ebay or promoting a website, they ALL can be used for profiting. Ever told a friend about a movie you liked or a restaurant to stay away from? Well, then, you've got yourself the beginning of an article. You didn't have to be Mark Twain to tell your friend about a recipe you tried did you? Turn it into an article and market it.

Lastly, and this is tied to the previous point, is: it's very cost effective. Truthfully, if you're struggling with cash flow (or even if you're flush with cash) article marketing is extremely easy on the wallet. Most of the sites you're likely to market to are free or cheap and so the return on investment becomes exactly what the accountants like to see. High! So, pennies can ultimately become dollars. Plus, there's the added residual effect. Meaning that once you place an article out on the internet it remains out there continuing to work for you, for years!

So, there you have it, my five reasons of why I love article marketing. Go out on the internet and do some research. You'll be amazed at the amount of information you'll find out there. And, who knows, maybe you'll find a new niche for yourself.

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