Internet marketing is not exactly simple. People that are Internet savvy tend to believe that websites need to have a lot of keyword rich content but this is not necessarily the case. Copy needs to have a flow, provide useful information, and be readable. It should not have a bunch of keywords slapped in all over the place. Content is KING!
Most of us have a limited amount of time to dedicate to creating web content and articles that SELL our product or service. Unfortunately, some of us just lack specific skills.
There is no need to go reinventing the wheel, so here are four simple tips to help you with your web content.
One: Humorous Quotes are Always a Good Idea
Try crafting a web page geared towards famous and amusing quotes. This is an often missed method for attracting visitors to websites. You can use books already out there to help you such as: "Great Quotes from Great Leaders" by Peggy Anderson. Or, try typing some popular quotes into search engines and this will lead you straight to sites filled with great quotes to use.
You have to dedicate some time to research available material so that you can find the perfect quote. Either copy the material and paste it to your web page or have someone else do this for you. Then, add a link to your company website and wait for the traffic to generate.
Two: Existing Internet Articles
Online copyright laws are seldom enforced. You are free to copy text, rewrite, re-print, distribute, and sell the material you find. Investing in a copyright website is too expensive for most small businesses. But in the end, "you" win. It's easier to research a topic, gather the information, and rewrite the material, than shoot straight from your hip.
Never resort to "stealing" material as it is both unethical and illegal but there is nothing wrong with using material as a resource.
3.Use Directory Pages
The directory of information available on the Internet has contributed greatly to its popularity. People are always trying to find information on home improvement, self- improvement, recipes and all kinds of products or services. Every time they click on a link they get that much closer to what they are searching for. You would probably generate more traffic than you could imagine by adding a directory page to your site.
Adding a directory will put your site up next to the search engine directories. Visitors are likely to bookmark your site, which means they will return. Of course, you don't want to lead business away from your company. Instead, add link partners that are not direct competitors. This will add to your exposure.
4.Free Content
You cannot possibly save more time than by using other people's work. Why spend all of your time slaving away writing articles when there are literally thousands of starving writers out there desperate for you to use their articles. Online directories make it easy to locate writers that specialize in web content. These people are there to help and you can find them at www.arciticlecity.com. Sharing links and the addition of a credit link works.
In the end, you will have a fully operational site in far less time and with less hassle. Keywords and content are vital for success but why worry about them yourself when people with far more experience are willing to provide it to you at lightning speed?