Cohesive & collaborative, Affiliate Marketing is a novel concept that picks on the Inter-Network to operate in a fashion that not only lets one make best use of the available resources (website) but build a supportive integrated network to carryout a complete promotion campaign for a product/ service or enterprise.

Amplifying the scope of online business and bringing the World Wide Web together to build a productive & progressive environment Relationship Marketing today stands as a brilliant concept that serves to the requirements of both Affiliates and Merchants:

The two verticals of an Affiliate Program for Affiliate Marketing are.

Merchants: One who has a product or service to promote online. And is in a look- out of publishers and advertisers who can help build him a network or collaborative system to gain traffic to his website and popularise his/her product.

Affiliates: While an affiliate is a Publisher, willing to accommodate the needs of the merchant. Affiliates lend out their web spaces to banners and ads. of their merchants once they commit to an Affiliate Programme. Sharing their website traffic in an attempt to induce traffic to their merchants site by posting the latter's advertisements and links on their space, publishers attempt to earn commission from their merchants for the same.

In a system that works on a Pay-For-Performance structure letting the merchant pay its affiliate for as much as traffic or lead generation takes place by posting of his/her advertisements an Affiliate Network serves as a facilitator.

Essentially facilitators & coordinators of online dealings, Affiliate Networks function as platforms that let affiliates meet merchants and carry out an Affiliate Marketing Campaign under their supervision, which ensures no foul play. Because conflicts arising to commission, performance and frauds re not unknown to the Affiliate Marketing Industry.

These networks work on robust tracking devices and software systems that safeguard the interests of both the advertiser and publisher leading to a transparent transaction, which benefit the purpose and intention of an Online Marketing Campaign

Such Affiliate Networks are often very reasonably priced for Affiliates and Merchants to join and if you are luck, you may even find networks which are free of cost to join. Hence in the end all you end up paying for, as a merchant is a commission to your affiliate a portion of which is shared by then network. While an affiliate can be definite about the payments he/she receives at the end of it all making Affiliate Marketing Programmes the success they are today.