A blog is a web site that is actually a system of connected pages (or rather posts) that are organized by date with the most recent post presented first. Blog advertising is simply the advertising connected with a blog. These include banner ads, text ads, text links, and sponsored posts.

If you are wondering why an internet marketer would advertise on blogs there are several good reasons.

The first important reason why blog advertising is a good choice is that blogs are usually updated frequently and so visited by the search engines more often than static web pages. This means your advertisement and link will get noticed sooner.

Another big reason is that many blogs are highly read which means that your advertisement will be placed in front of a large audience. Even better, if you select the blog you advertise on with care then you will match your ad with the target readership of the blog so the resulted traffic will be very targeted. Best of all, you could start getting that targeted traffic within minutes of your advertising hitting the web.

A third reason blog advertising is attractive to many internet marketers is that it is inexpensive and sometimes downright cheap. Of course, purchasing ad space on the high traffic and high ranked blogs will not be cheap -- but it is often much cheaper than any alternative form of advertising.

Blog advertising can also provide tremendous search engine optimization benefits by supplying quality back links as well as a quick way to get your site noticed by the search engines. Blog advertising can also be a great way to provide the deep links so important to increase web site rankings.

Finally, blog advertising can provide all these benefits in the long term. Many blogs have been around for years and will continue to publish long after your initial advertising or marketing campaign has ended. Unlike television or radio ads, and even many internet advertising ads, some forms of blog advertising, especially blog post sponsorship, will stay on the blog permanently for the life of the blog. That longevity makes the cost of blog advertising even more cost effective.

These are just five reasons why you should consider blog advertising for your internet marketing needs. You will find that advertising on blogs is a wonderful internet marketing tool.