How do you get around that problem? You find the places that already have regular visitors and use them to help drive your online marketing success.
The advent of Web 2.0 technologies has had two main impacts: web users have a whole new way to find content, and there is a massive need for content to keep those users occupied. Free content sites liek eHow and Associated Content.com allow people to write articles on all sorts of topics and then post them for the entire world to see. This can be used to your advantage in an online affiliate marketing campaign.
Let's say that you are trying to sell a product that teaches people about internet security and how they can protect their private information while surfing the web.
If you write a series of informative and engaging articles to be posted on those Web 2.0 sites, you can accomplish a few important things: first of all, the people who are reading that article are obviously concerned with web security, so your approach is highly targeted to potential customers; secon, many of these websites allow you to include an affiliate link within the article or at least in the resource box, helping to get you sales; and thirdly, you can insert a link asking visitors to subscribe to a newsletter that will give them information on the topic.
The best part about this whole process is that it won't cost you a penny. In fact, some of these Web 2.0 sites implement an advertising split with their content producers, so a percentage of all ad revenue from your articles will be paid directly to you.
Using Web 2.0 sites in affiliate marketing allows you to generate various different revenue streams, and, because the content posted on these sites stays active for a very long time and indexes very well with Google, you can make money from your work for a long time.
The best way to work is to generate numerous revenue streams that keep paying off, and Web 2.0 sites, in conjunction with their great Google rankings, will help you accomplish this.