For every business that starts up in the world, whether online or offline, there is a market. At least - that is what our brave new business owner is hoping! Typically - most people start up in an industry that they are familiar with, or that they can see the value in and have a mentor to follow. So if the demand is there - why do all those customers suddenly vanish when we try to sell them on our products?

The problem is that most of us business people simply cannot understand why these customers cannot get how much they need our products! After all - it is glaringly obvious to us how much better their lives will be once they just get on and buy our ebook / course / fill in the blank - so why can't they see it! Of course - that approach to the conversation tends to create resistance from our customer - now they are looking for ways to avoid buying our product and they are getting further and further away from being sold on the prospect.

The second part of the problem is that we are all being bombarded every day with more such sales tips. Sales pitches are all around us - from the time our alarm radio wakes us up, to the TV, to billboards, to the newspapers - it seems that the whole world is trying to outdo each other in vying for our attention. The problem is - that's simply not what our customer is looking for.

Let's take an example that hits a huge percentage of the population - let's consider weight loss. Now if ever there was an easy product to sell - it has to be weight loss, right? Everyone you meet - even those who are not overweight - seems to be concerned about their weight, their health and how they look. So all you have to do is produce your catologue and they'll be handing over their credit card in no time!

Not quite. The problem is that fried chicken and doughnuts simply taste a lot better than a healthy alternative. So that killer sales pitch you have, all about the amount of nutrition in your products, how much healthier they are going to be and how incredible economical it actually is to be on these products - is really going nowhere, because all the time they are thinking how much better fried chicken tastes.

The good news though is that your customer does still have a need. In this case - they still have the problem of being overweight. So what if you connect with that person - to help them in some way towards their goal, without ever even mentioning that you have a product to sell. Give them some exercise and diet ideas - ways to cheat without gaining too much weight - something that gives them some value and establishes that you understand their situation and you want and are able to help. Now when they are thinking about the results they have already gotten with your help, and they want to continue that weight loss path - they will give you a call, because you are their trusted expert.

This really is incredibly simple. The reason why most people miss it is that we are all about instant gratification on the internet! And there are some demon sales types out there who can just jump in and make money right away. But the best chance for the average person in this industry is to start building some relationships with prospective customers - help them out with their problems and then the sales will follow. Build your business this way and you will have an incredibly strong foundation for financial freedom in the future!