Bob, a co-author with Robert Skrob of a new book, ?The Official Get Rich Guide to Information Marketing on the Internet,? is profiled in this sequel to last year's ?The Official Get Rich Guide to Information Marketing,? because he cleverly turned his Internet marketing savvy into a cash cow.

Bob started out programming mainframe computers at a large corporation and, over the years, learned how to apply his skills on the Internet ? first developing web and e-commerce sites, and later helping clients generate traffic to their websites.

?I turned from a ?web? guy into a ?marketing? guy,? the former geek says. ?I also wrote computer applications and did fairly well selling them online.?

Next, Bob became known for his affiliate software program enabling him to refer customers to other websites and collect commissions on the purchases they made. Any info-marketer can participate in affiliate marketing by signing up with one specific merchant, or joining an affiliate network, which works as a broker to bring website owners and merchants together. Either way, it only takes a few minutes to set up the arrangement, and ? as Bob's example shows ? you can start earning extra money right away. ?Starting your own affiliate program and paying other website owners to refer their visitors to you is a great way to increase your web traffic and find good sales leads,? Bob says.

When Bob realized he could become an affiliate himself, he promoted other people's products and mastered the usage of Google AdWords, becoming proficient in generating traffic to websites.

A turning point of sorts came in 2004, when Bob attended an ?Information Marketing Summit? by marketing gurus Dan Kennedy and Bill Glazer, and realized he could turn his expertise into profit. ?Bill said this product was for people who wanted to make a million dollars a year or more,? Bob recalls. ?I thought, ?Wow, that's me!??

Eager to learn more, Bob went back to his hotel room and wrote Bill a sales letter about his application. ?I have been part of Bill's mastermind group ever since,? he says. And that step led Bob straight into yet another profitable opportunity. ?After hearing me talk about how I was generating traffic for websites, my mastermind members suggested I should be performing this service for them,? he says, ?So I started doing all the traffic for the coaching group.?

Today, Bob employs five people and more than three-dozen contractors, including pay-per-click and search engine optimization experts, as well as designers helping develop converting landing pages. He calls his business, which boasts well-heeled clients from a wide variety of industries, ?a one-stop shop for info-marketers who want to fill their front-end funnels.?

It is no wonder that info-marketers like Bob and numerous others profiled in the book became extraordinarily successful by packaging their expertise and selling it to others. ?There has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people's time,? says Skrob, president of the Tallahassee FL-based Information Marketing Association. ?Business people and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it.?

The book, out in September 2008, ?picks up where the last one ended,? Skrob adds. ?The last book taught the big picture business plan, this book shows how to implement that plan on the Internet.?

Or, for that matter, how any techno geek can follow Bob's example and use his knowledge and skills to become a ?King.?