With the advancement of technology today, we can now create a cost-effective business. Paper and pencil have been replaced by technology that makes the process easier and faster. Speed and efficiency in the business process is important when you want to be competitive and expand your business. Businesses that emphasize speed and efficiency in their transactions will satisfy more customers and that is a proven theory already. In addition, the growing resources of online services are the key things that help your business grow faster in any possible business area.

Businesses today focus on building or producing products that targets a B2C or business to consumer transaction. B2C is important because it is the time they make a sale but before going to this important transaction, they have to focus first on B2B or business to business marketing strategy. This strategy will help them identify, locate, quantify and target the B2B customers.

B2B or business-to-business is a transaction between businesses. One business may sell their product or services to other business and all transactions are done through the Internet. Simply described as the buying and selling of products and services over the internet between two businesses. It is also considered as a tool to efficiently manage the business processes. So the business' main customers are other businesses. B2B promotes an online marketplace where raw materials, supplies and other equipment can be bought. Using the latest technology, transactions are done faster and more efficiently.

So why B2B marketing has gone up today? Simply because the exchange of goods and services between businesses are many and can be repeated, that involves acquiring raw materials and other subcomponents rather than in a B2C transaction, where selling a finished product to the end customer is only a single transaction.

B2B marketing is also used to drive leads and sales. First of all, B2B system brings an efficient and faster business process transactions. A good output from a good service brings a good reputation to your company. With the use of internet as its medium, paper use is eliminated and thus you cut cost on purchasing paper materials. Automating your business process will bring less work especially if your business involves complex and repetitive sourcing processes. You will probably commit less errors and data management is handled well.

The B2B system can also help you stay competitive in the expanding world of business. You may get price quotes from numerous suppliers easier and faster. Marketing information are accessed right away that enables you to have better decisions.