Internet marketing has become lifeline of all entrepreneurs, including those who are just thinking of jumping into the business world and those who have already been in the market. All of them cannot think of sustaining themselves in this present era that is governed by the concept that only those will win who make the first impression on the potential customers.

Internet marketing is based on a structure that includes a host of factors such as short and long term marketing models, indirect branding marketisation, website and web traffic evaluation.

Internet marketing works under a defined structure, and to have a better marketing structure, what is required is that you should be able to align with basic sketch of each and every leading website. It is essential to understand that long and short term models are totally distinct, and that they interlock as well.

Short term strategies involve pay-per-click search engines while long term strategies deal with search engine optimisation.

Pay-per-click (PPC) search engines offer some serious advantages, with the primary benefit being the development of immediate traffic to a website. Here, potential customers are routed to your website and they get converted into actual customers. These customers are pre-qualified customers and are more likely to make purchases.

To get quality traffic, only popular websites should be approached. Once you have decided to approach these sites, the foremost thing to do is to begin using diverse keywords. Keep a trace of the results using your server statistics so that you can identify some particular key phrases that generate paying customers. To improve return on investment, it will be wise to stop using the keywords that generate poor revenue or no revenue.

Long term internet marketing involves using search engine optimisation (SEO). The prime benefit of search engine optimisation is to produce free web traffic. It involves improving your web site ranking in search engine results web page of popular and widely known and used search engines. With improvement in SEO rankings, you can do away with ppc ads and thus you can save on ppc cost by converting the site to a free marketing point.