For me the holy grail of marketing just has to be securing a joint venture agreement with one or more marketers. Nothing else in your marketing arsenal can provide the benefits or should I say the immediate benefits that a successful joint venture can. There are a number of things that you need to secure the services of joint venture partners, but surprisingly you may think having a great product, a list and experience although very useful is not necessary key to the success of your joint venture. So whether you are new or otherwise to internet marketing the first thing you need to do is establish a relationship with your potential joint venture partner. Conduct research into their back ground, when did they start on-line? What was their first product? What products do they have now? And what is the niche that they specialize in?

Sometimes It will not matter how much research you do you just wont have a chance of securing that joint venture so you need to spread the net far and wide and do research on a sizeable amount of marketers who you believe to be tightly linked to your chosen niche. You are building a mini dossier to understand how the marketer has developed, have they got a blog so that you can contribute and get your name mentioned. Offering product reviews and testimonials is another way of getting noticed, if your name keeps appearing you might start to register with your potential contact.

When you do make contact, send an email asking when it would be best to contact them, remember they will have busy diaries be respectful of their commitments. When and if you get to speak in person is aware of focusing on what your ideas can do for them first off and your benefits are secondary. No product, you can develop one with your joint venture partner.2. Have expertise in an area but no one knows who you are, with the help of some top line known experts in your field you soon will be.3. No list, if your launch is done correctly you should see a large up turn in your 4.

There is no other promotional activity that has the potential to bring to you so much traffic in a small amount of time and with it the potential for an influx of sales activity that normally you could not expect. The major difference between the joint venture marketing strategy and let's say affiliate marketing is the actual volume of subscribers and on-line reputation these marketers enjoy. List sizes of 20,000 50,000, 100,000 and 200,000 and above are not uncommon so you can see the scope for visitors that this brings. By now I'm sure you can see why joint ventures are such a valuable marketing asset, but you need to understand the methods, strategies and techniques that are involved or it is unlikely that you will see success in this area.