Online marketing involves in both advertising and promoting products and online services. There are millions of people now a days buying many goods online and due to this online business is getting more popularity. This internet marketing had started initially from 1990s mainly with product classification, which consists of written descriptions etc.

As technology grew, internet marketing quickly grew to include photos and other rich graphics as a means of advertising for products and services. After taking notice of the incredible possibilities of this avenue of selling, internet-based businesses began to open their virtual shops for business. Unlike what is happening in what are now known as "brick and mortar" businesses, these e-businesses extend their merchandise to a increasing number of buyers, conducting almost all of their transactions in the virtual stores of the internet.

There are numerous kinds of marketing online. These include: article marketing, blog promotions, e-mail sales letters, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up advertising. It is imperative to know that each of these methods captures the attention of the target customer in a unique way, and some work well than others depending on what is being sold, the target audience, and the method and goal of the business marketing itself. Among the things that may require using a varied method are customer service, sales, public relations and information management.

Online Marketing is a "brick and mortar" business which is very important but online companies are offering competition in retail sales. These online-only business are extends into new processes such as online auctions.

There are even places that allow the consumer to set a price and others that help the consumer find the best deal. Affiliate marketers have appeared, adding another avenue for online marketers. These businesses work on what is called pay for performance. Even the home-bound crafter has a place on the internet to sell creations.

Online marketing offers many benefits. A person can shop anytime, anywhere as long as there is a place to connect to the internet. Partnerships enjoy a greater chance of working. Online shopping has added efficiency and speed over the old way of doing business. Even costs have been dramatically lowered. Sales taxes have yet to catch up with the internet and most times these added charges to consumers are non-existent. Online security and the sometimes unreliability of internet connections are two disadvantages of internet sales. These troubles are slowly corrected in with many attempts.