When you think about marketing a business, you should consider who's going to be looking at your ads. Google Adwords has become very popular when it comes to marketing, but it's also one that saturates easy. When you do a google search, you'll find what your looking for, it's the new yellowpages.
What most people don't realize is that Google, Yahoo, MSN and other search engines are just that. They search for what your looking for. So, if your looking for Luxury Condos, you'll find them with a search.
Search is a great marketing method for your business, but many searchers don't realize that the electronic yellow pages will give you what you ask for. Ask for a travel agent, that's what you'll find. Just like in the yellow
pages.
Is there such a thing as saturation? No! If you went looking for Nashville Travel Agents and you found it. Congratulations! Saturation is something that can happen with any media. If I told 40 people to run the exact same as in USA Today, USA Today would be saturated for that ad.
Can you afford the major keywords? Some business owners are paying upto $2.75 a click for it. I've invested upto $3000 on key words and it's paid big dividends, but will it for you? For some, they just won't be able to afford it.
Another question is, if I do choose to do Google Adwords who will be my competition? That's a tough question and the only way to answer that is by doing some research.
What is your time worth? Would you like to use FREE advertising like YouTube and Web 2.0 to build your business without spending
a fortune on Google Adwords? Where can you learn this? Do a search. Facebook? Some people don't realize how powerful Facebook is for marketing your business. Google had
better take notes now.
Some trainer keep their best strategies a secret. They don't want you to know what they do, other are open and honest with you...they'll show you everything. It's what I call the Follow me Factor. Do what I do, Say what I say, and get the result. One little piece of software can put you way ahead of the competition.
So, before you invest in Google Adwords find out exactly what's producing results for your trainer. Ask them for $0 to $1000 per month how their marketing ranks and you'll quickly find out if you REALLY need to do Google Adwords or if it's just a waste of money.
